Friday, April 3, 2009

Nicole's Commentary 3 April 2009

This is the beginning of our 3rd year in business and today, we have alot to celebrate! It is official, Nicole Newman has found a group of individuals who have put ego's aside to work as a TEAM - TEAM work makes the DREAM work! Network marketing taught me that it takes at least 5 individuals/businesses who were willing to lock arms to make the dream work. Dreamer #1 - Nicole Newman is a lady with a vision who was busy marketing (marketing comes before any product is sold) and found Dreamer #2 - JeterActive who could turn the vision into a concrete product (at the right price of course!). After almost a year searching on the internet building an e-mail distribution list, we found Dreamer #3 -Tara Colquitt, the Credit Woman by her response to a newsletter. She is my right hand woman, sometime editor-in-chief and founder of her own networking group, Motivating Monday along with fellow DiversePhilly business, Abundant Home Inspection! One of the businesses that signed up from an on-line conversation on the Urban Philly Professional Network was Dreamer #4 - Williams Accounting and Tax Service. After a few one-on-one appointments, Newman Networks became a client of Williams Accounting and Tax. I can't forget Universal Concept, they played an integral role with the logo design. See, I was using DiversePhilly to build my own company.

Facebook is becoming a new favorite website and alot of people tell me they don't like facebook because strangers can find them. That is the point! New clients are the lifeblood of your business. Facebook proves that we are all connected. Just going through the contacts shows the overlap in mutual acquintances. I was out and about on facebook looking at the profile of Sherman Toppin (we meet people through people - in this case through a profile) when I saw a group, Keep Arts in School on their profile and found Dreamer #5 - Malik Boyd. After corresponding for a while, we found out that we were both alumni of Masterman school. So now we had a common connection, just like each of you do by listing your business on DiversePhilly.. Based on this one little detail, we decided to turn on-line conversation into off-line business meeting.

Network marketing taught me that businesses only make money in 2 ways - selling products/services and recruiting talent. I was so busy recruiting him that before I could blink he had recruited me! Partnerships can be a little scary because you are no longer in control but the benefits far outweigh the risks. Not every business can partner with another business. What makes a partnership/relationship/marriage stong is having compatible value systems. If one partner does not value the work the other partner is doing then the relationship will not work. As we were looking at the possibility, we had to know that we valued each other's ideas and businesses. Our values translate into the mission statement of the company and now we can strategize to reach targeted goals. We have a goal to triple the membership base allowing more relationships to happen (common connector) by enhancing DiversePhilly and with working with and recruiting more people. Recruiting people is how you get exponential (not linear growth) to create leverage. Come meet your TEAM and learn Premiere Brand Marketing 's plan on making 2009 a great year for all the businesses who are apart of the DiversePhilly network on April 28th, 2009 from 7:30 am - 10 am!

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